Bringing the cup back to the coffee farmer
It’s hard to believe that many coffee farmers have never tasted their own beans in a cup of coffee. But it’s true. While many farmers are equipped to grow the beans, they are often not able to properly roast and brew them. Yet knowing how environmental factors affect coffee beans is essential to refining the quality of the end product—the cup.
So, Behmor founder Joe Behm is on a quest to bring the roaster and brewer to the farmer. He regularly travels to foreign countries to offer tastings to farmers and talk about their work. His passion started after he developed his flagship product, the Behmor Coffee Roaster, when he followed the coffee bean back to its origin. He wanted to discover everything he could about it, literally getting his hands dirty with the soil it grows in. The farmers he met quickly became his friends.
Discovering that many of these farmers hadn’t ever tasted the end result of their hard work, he partnered with Anacafé in Guatemala to provide Behmor Customizable Drum Coffee Roasters to community co-ops and training centers, where farmers connect and get support. And now farmers can roast and cup their own coffee. Learning how their coffee tastes better with improved soil and growing conditions ultimately means farmers can earn a better living with their product. The program has spread from there.
Through these efforts, Behmor Inspired has:
• supported over 60,000 people in Guatemala alone
• donated more than 300 roasters to national coffee associations
• toured worldwide and donated to associations in Guatemala, El Salvador, Costa Rica, and Burundi
Learning how their coffee tastes better with improved soil and growing conditions ultimately means farmers can earn a better living with their product.
Today, Behmor Inspired is expanding to even more countries with a goal of reaching 100,000 people worldwide, one roaster at a time. Behmor is determined to bring the cup back to the farmer. That means with every Behmor product you purchase, you’re supporting small coffee bean growers, improving their livelihoods and their communities.